Monthly Archives: October 2012

One of my first public pieces of writing actually started off as part of my application for my first job at CMA | School of Communication+Design. I was up against a whole slew of fresh Marketing Graduates, trying to get a job as the Marketing and Sales Executive at the school.

The interview itself went quite well – and I was sent home with an “assignment” – to give my two cents worth on what M.A.D (Marketing | Advertising | Design) was to me.

And this, was what I came up with:

Maybe the concept of Marketing, Advertising & Design sounds foreign to you – Maybe you don’t realise how these 3 elements are integrated.

Marketing is the conceptualization of an idea or a product that will serve to benefit potential clients, as well as a set of skills that allow for communication of an idea, or the presenting of a product, to an audience of potential clients. Through aural and visual cues in a good marketing strategy, “want” and impulse can be created in the audience, leading them to respond positively to the ideas or products.

Advertising combines the various elements of design as well as marketing to reach out to an even bigger audience, bringing more potential clients. Through advertisements, the impact of the idea or product can be amplified, therefore crating a more intense feeling of “want” as well as increasing the impulse factor of the potential client.

Design is about using various elements to create visually stimulating and enticing pieces to express and present ideas, as well as to captivate and intrigue audiences. The best designs are able to leave a deep impression on the individual exposed to it therefore allowing the idea presented to be retained in the audience’s memory.

After I got the job, I went on to write a few more pieces along similar lines leading up to one of our campaigns – Madness Unleashed – which was a series of talks conducted by our industry partners and lecturers. You can read the rest here.