Category Archives: Copywriting

Remember the days when you didn’t have a single care in the world, when you could do what you wish, and your only worries were when you would get fed next, and when the rain would stop?

Sadly, most of the younger generation would probably not remember the second part of the problem – they’ve been brought up in a highly technologicalised environment, and wouldn’t care if it was rain or shine.

But the worries of a child are the same through out centuries – when is the next meal, and play.

And that was life.

Fast-forward to your twenties. Most of you would be pursuing a degree at this point. Those who have chosen to enter the work force early are working, day in, day out, in pursuant of a better tomorrow, signified by a bigger paycheck.

We are all in pursuit of paper.

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My computer had a heart-attack recently – the hard drive had been sputtering for a while and it had been sounding like a “dying airplane”, to quote A’s words. And with the increased frequency of the feared Blue Screen of Death (Windows users will know how it feels), I thought it was time to replace the hard drive.

So I got onto Facebook, and posted in one of the many internal groups the students of my university had set up, hoping that someone had a spare I could use.

In amongst the fifty over comments (fueled by my indignity), this is what I realised –

There is something inherently wrong with the education system, and this needs to change.

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One of my first public pieces of writing actually started off as part of my application for my first job at CMA | School of Communication+Design. I was up against a whole slew of fresh Marketing Graduates, trying to get a job as the Marketing and Sales Executive at the school.

The interview itself went quite well – and I was sent home with an “assignment” – to give my two cents worth on what M.A.D (Marketing | Advertising | Design) was to me.

And this, was what I came up with:

Maybe the concept of Marketing, Advertising & Design sounds foreign to you – Maybe you don’t realise how these 3 elements are integrated.

Marketing is the conceptualization of an idea or a product that will serve to benefit potential clients, as well as a set of skills that allow for communication of an idea, or the presenting of a product, to an audience of potential clients. Through aural and visual cues in a good marketing strategy, “want” and impulse can be created in the audience, leading them to respond positively to the ideas or products.

Advertising combines the various elements of design as well as marketing to reach out to an even bigger audience, bringing more potential clients. Through advertisements, the impact of the idea or product can be amplified, therefore crating a more intense feeling of “want” as well as increasing the impulse factor of the potential client.

Design is about using various elements to create visually stimulating and enticing pieces to express and present ideas, as well as to captivate and intrigue audiences. The best designs are able to leave a deep impression on the individual exposed to it therefore allowing the idea presented to be retained in the audience’s memory.

After I got the job, I went on to write a few more pieces along similar lines leading up to one of our campaigns – Madness Unleashed – which was a series of talks conducted by our industry partners and lecturers. You can read the rest here.